Chelino brings the best of baby products from the streets of Europe, Asia and the Americas straight to the shores of South Africa at an AFFORDABLE price. Highest quality products and packed full of features, the entire Chelino range has been imported, customized and personalized to included fabrics that are modern and durable, with styles and mechanisms that satisfy children of all ages, including their parents.

Situated in Johannesburg, Chelino is a division of Anchor International and has a world-class distribution centre, securely managed and operated. Chelino has a large showroom on-site that showcases the vast range and various colors available and is able to custom make large orders to suit client’s needs. Chelino is owned and operated by the Essa Brothers, the strong sense of family and strict ethical codes of operation that started the business in 1995 continue today with over 50 staff assisting in the growth of the brand.

Chelino is proud of the quality of all their products and ensure that all items have been tested to the highest standards, with imports tested in European and carry the latest ECE approvals. Chelino is a brand made to suit South Africa – quality first and foremost with the most affordable range in the country – SAFE • MODERN • STYLISH • AFFORDABLE …